The new Lycra 'HAS IT' advertising campaign - the first step in a US200 million 3 year global bra. A selection of seamless T-shirts and other leisurewear is already in evidence. Fashion drama in the seamless field always needs to be featured and evidenced by such garments as a figure-hugging evening dress in Lurex with diamente neck clip but at the other end of the field sense that the smaller diameters such as 10 and 11 ins are coming into their own for children's wear. The useof stretch yarns can bring even the smaller sizes into the picture.
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