L&T trade.com Limited and Chennaionaline.com Ltd. have set up a strategic partnership to provide financial services on chennaionline. com. Under the agreement signed between the two partners, L&T trade.com will be the provider of financial products to chennaionline. com's users through a co-branded section on the portal's money channel. The agreement between the two partners will enable chennaionline.com to provide a comprehensive range of financial services, including trading in equities, loans, mutual funds and fixed deposits, to customers. The finance channel on chennaionline.com has been customized in accordance with the existing, look and feel of the portal, thereby ensuring that with the existing look and feel of the portal, thereby ensuring that with the existing look and feel of the thereby ensuring that with the existing look and feel of the portal, thereby ensuring that chennaionline. com's customers have a consistent feel of the site across channels.According to Mr Abhay Kelkar, Chief Operating Officer, L&T trade. com, "At L&T trade. com, we have charted out a strategy of providing online financial solutions for the entire investing community across India. As part of this strategy we are providing e-finance solutions to a range of broad spectrum of organisations, which, in turn will be able to provide the services to their extewnsive customer base. Chennaionline.com is one of the India's leading horizontal portals and through this alliance, we will jointly offer our extensive range of financial services to their customers".
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