Rheine, Germany-based apetito has, in a quest for a "more emotional" character, has given itself a complete new look, with a new-package design, more lips for consumers and an emphasis on traditional, well established menus. "With the relaunch we've created a clearly independent brand image," said Egbert Ziinmermann. director of apetito Convenience. The background color of the package is now white instead of yellow. Ingredients are pictured on a wooden board and also in a pan to show how they will look when prepared. And there are preparation lips.
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