THE BILLBOARD EFFECT of paper and board packaging is a prime target for exploitation throughout the retail chain,from distribution to display.Soundlessly,products need to make a big noise on the supermarket shelves,to shout about their whereabouts to busy shoppers looking for clues to the location of favorite brands.Retailers want packaging that acts like a beacon to make it easier to seek and find products in the storeroom for faster shelf restocking.This is all good news for sectors of the corrugated,cartonboard and paper label industry that can bend to the wishes of manufacturers and brand owners and help produce highly visual packs and labels that call for attention on-shelf.
展开▼
