The Book Publishing Industry in Brazil

摘要

The current focus for publishers seems to be on the two giants of China and India-this was recently re-emphasized by the fact that India was the honored guest country of the Frankfurt Book Fair. Meanwhile, somewhat out of sight is another megamarket that holds more than 50% of South America's population: Brazil, with a population of 188.0 million people. Those ages 0 to 14 years represent 29.3 % of Brazil's population's, those 15 to 64 years are 68.1 %, and those 65 years and older are only 6.1% of the population. Spending for education represents only 4.7 % of the national GDP. The adult literacy rate is 81.7 %.