The Health of the Nation report (Department of Health, 1992) set targets for population dietary intake which will necessitate widespread changes in eating behaviour. The recent Committee on Medical Aspects of Health Policy report (Department of Health, 1994) indicates how these targets might be achieved by providing examples of practical strategies that people could adopt. However, despite the abundance of official recommendations and sources of information about dietary issues, there appears to havebeen relatively little change in the intake of certain nutrients at the population level. If the recent recommendations are to be heeded, it is likely that an emphasis on a general need for changes (even when combined with an indication of what those changes should or could be) needs to be supplemented by more effective means of influencing dietary choices.
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