The Importance of Communications

摘要

Companies across the world embrace public relations as a means to increase profile, attract new customers and stay ahead of the competition, but it should be utilised only by professionals who understand the landscape, the markets, the strategy and the stakeholder requirements. PR is evolving with the ever-changing world of technology, which opens new doors for communicating with both internal and external audiences. This can be hugely beneficial for getting messages out quickly but it also means it can be difficult to control information from spreading rapidly across the web. So. today, it is even more important than ever before to be in full control of company communications 24/7, particularly while dealing with a crisis incident