Print's place in next-gen media mix

摘要

Searching for some more information about HP's recent deal with MySpace, I found myself on Printing World's sister website Brand Republic. Slap bang in the middle of a story about the deal was an advert for poster sites at the new Westfield shopping mall in Shepherd's Bush, West London. Westfield is billed as upscale retail on a huge scale, and I was intrigued to see what, if any, print might be being deployed to encourage people to part with their cash.