More than half of the UK's 9,000 magazines are specialist titles and, with around 90% of those printed using sheetfed technology, the sector can provide plenty of opportunities for printers. Think of magazine printing and you'd be forgiven for picturing high-profile glossy titles such as Vogue, FHM or The Economist rolling off the web presses at big-name printers such as Polestar or St Ives in runs reaching the hundreds of thousands. But the reality for most of the estimated 9,000 titles in the UK is somewhat different. After all, as one printer remarked recently, if two blokes talk about something in a pub, chances are there'll be a magazine about it. Niche magazines abound, from in-house employee titles to business-to-business (B2B) magazines and publications catering to every special interest imaginable. Production-wise, the answer for most of these magazines is to go sheetfed.
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