Print evolution key to magazine success: The PPA is showing how innovation and adding value can improve magazines

摘要

It is easy to get despondent with the twin storm-clouds of economic downturn and the shifting media market looming over print. However, look closely into the gloom and you will find that there are bright spots. One particular source of light is set to be the Periodicals Publishers Association's (PPA) effort to highlight the magic of printed magazines at the International Federation of the Periodical Press (FIPP) congress, which is running in London next month. Refreshingly, printed products are seen as central to the success of the magazine market by the trade body.