What does it take for a U.S. molder to compete in today's fiercely competitive, global market? Says Britt Murphey, president, CEO, and owner of B&B Molders LLC in Mishawaka, Ind., "I've been here 29 years, and it's clearer to me now than ever." For him, it comes down to knowing who you are-your core values-and what you're good at-your core competencies. For Murphey, the two are related in a short list of maxims that he recites off the cuff: "Embrace technology, training, and continuous improvement. Always remember who the customer is. Ensure positive cash flow. Without that the others are useless."
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