Psychological analysis & suggestions given on sports consumption of urban residents in shannxi province

摘要

This paper has made an analysis on the sports consumption psychology of urban residents in different aspects and elaborated the life cycle theory and demand theory of sports consumption on the basis of the existed theories.Also, the current situations of sports consumption of some urban residents in Shannxi Province and the value orientation and urban resident???s sports consumption and the problems have been analyzed with theories. And ways for routes selection have been given on sports consumption for urban residents.