Being a baseball fan in 2002 has become complicated. The marriage of the national pastime (baseball) and the international pastime (Web surfing) has unleashed so many other―and often better―ways to enjoy the sport that fans no longer have to do anything as mundane as, say, go to the ballpark. Missed last night's SportsCenter? Design and watch your own customized highlight reel. Want to know how your fantasy-league players are doing, in real time, down to every ball and strike? Have the info sent automatically to your Palm or cell phone. And even going to the stadium doesn't mean shedding your tech-loving ways: Just order a beer and dog from your seat with a Pocket PC. "Technology allows every fan to tell us what they want and how they want it," says Bob Bowman, president and CEO of Major League Baseball Advanced Media, which operates MLB.com. "If we don't give something for someone every day, we re doing something wrong.
展开▼
