Via La Moda breathes new life into exotic leather

摘要

Each product that handbag manufacturer Via La Moda creates at its facility in Johannesburg has one thing in common: it is made with a deep respect for leather. The company's German motto "Leben Einhauchen" (the best translation into English would be "the breathing of new life") inspires the company to think not just about the "new life" that the material takes on as it is turned into a luxury product, but also the life of the animal from which it came. Via La Moda believes that "every hide deserves respect" and this principle is followed all the way through production. From the sourcing of raw materials to final storage, each stage is carefully managed with sustainability and responsibility in mind. Materials are spared any unnecessary chemical treatments. A reluctance to waste any of the exotic material that comes through its door has prompted Via La Moda to find a use for all parts of the skin.