Dismissing the option of blocking websites as a "sub-optimal approach," a consultant and former chief intellectual property counsel for the U.S. Chamber of Commerce's Global Intellectual Property Center called for "effective new global rules" to combat companies that are hosting pirated content online. "We need a comprehensive global approach" to help rights holders fight to bring down the number of internet users that access websites offering pirated material, Steven Tepp, president and founder of Sentinel Worldwide said on April 9.
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