Touting Efforts to Shed Counterfeit Label Is Alibaba's Best Hope

摘要

Alibaba Group Holding Ltd. is trying to combat illicit goods—from knock-off Gucci shoes to imitation Bottega Veneta handbags—in its online marketplace, especially since landing back on a U.S. government watchlist. But completely stamping out counterfeits likely is an impossible task for the Chinese e-commerce giant, trademark attorneys told Bloomberg BNA.