Clean Label Dominates: The need for a clean label image for soup, both wet and dry, is apparent. The no additives/preservatives positioning continues in popularity for soup NPD. It led in all regions, used for 35% of launches globally in Hi 2020. Meanwhile, organic took third place on 14%, with a particular interest in Europe and North America. The use of GMO-free claims is also rising, but from a lower base outside the top five positionings.
展开▼
