New wool website

摘要

Jo Dawson, owner and chief executive of UK-based international wool exporter H Dawson, presented to delegates at the IWTO Annual Congress the world's first on-line wool products shop - www.thewoolroom.com. The site has been designed for shoppers as an easy way to buy a huge range of wool products, and the education of consumers about the unique benefits of wool is a key feature - there is a specific educational area within the site called www.woolipedia.com.rn"It's been great to communicate with consumers directly of the extraordinary benefits of wool products," Jo Dawson said. "In the past, many consumers had been evaluating wool products but had no idea why they should prefer them over synthetic products. They understood that wool came from a sheep, but they did not appreciate what extra benefits wool could bring them - moisture management, safety through flame resistance, warmth and so on."