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A review of the effects of Australian wool marketing initiatives on the associations between selected variables in the global wool market.

机译:回顾澳大利亚羊毛营销计划对全球羊毛市场中选定变量之间的关联的影响。

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摘要

Wool, one of the oldest textile fibers, remains an important textile fiber today. However, wool has been in relative decline for more than 100 years, in the process, shifting from a commodity to a luxury good.; Nearly a quarter of a century has passed since the last two significant studies on wool consumption were published---Tisdell's (1977) review of the global wool market and Kirby and Dardis's (1992) analysis of demand for textile fibers in the United States textile industry. There is a need to expand and update the literature. In particular, research is needed that tests the association of a broader array of demand and supply-side variables with fiber consumption.; This research employs independent variable analysis and odds ratio analysis techniques to build upon previous studies' explorations of the associations between key independent variables and changes in global mill consumption of Australian wool from 1981 to 2001.; Results suggest that fiber prices have the strongest association with Australian wool consumption. Findings also suggest that the associations between the variables reviewed and Australian wool consumption vary greatly across changing periods of wool marketing programs.
机译:羊毛是最古老的纺织纤维之一,今天仍然是重要的纺织纤维。然而,在此过程中,羊毛已经相对下降了100多年,从商品转变为奢侈品。自从最近两次关于羊毛消费的重要研究发表以来,已经过去了将近25年--- Tisdell(1977)对全球羊毛市场的回顾以​​及Kirby和Dardis(1992)对美国纺织品中纤维需求的分析。行业。需要扩展和更新文献。特别是,需要进行研究,以测试更广泛的需求和供应方变量与纤维消耗之间的关系。这项研究采用自变量分析和比值比分析技术,以以前的研究为基础,探讨了关键自变量与1981年至2001年澳大利亚羊毛全球工厂消费量变化之间的关系。结果表明,纤维价格与澳大利亚羊毛消费量之间的关系最大。研究结果还表明,所审查的变量与澳大利亚羊毛消费量之间的关联在羊毛营销计划的不同时期之间差异很大。

著录项

  • 作者

    Brown, Kathryn A.;

  • 作者单位

    The University of North Carolina at Greensboro.;

  • 授予单位 The University of North Carolina at Greensboro.;
  • 学科 Textile Technology.; Business Administration Marketing.
  • 学位 M.S.
  • 年度 2005
  • 页码 194 p.
  • 总页数 194
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 轻工业、手工业;贸易经济;
  • 关键词

  • 入库时间 2022-08-17 11:41:23

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