Founded in 1866, Begg & Co. could simply have clung to its historic authority as a cashmere weaver based in Paisley, Scotland. But this company has always been concerned as much with innovation as heritage. Over the past few years we have seen the growing strength of the Textiles Scotland brand and 'Made in Scotland,' message. However, over and above a company has to have its own brand values, identity and provenance. This particular weaver of scarves, wraps and throws has taken the bold step to abandon the name Begg of Scotland and rebrand itself as Begg & Co. I spoke with Ann Ryley, sales and marketing director, about the journey the company is now on.
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