His heart's in the right place, but your brother needs to remember that good intentions don't guarantee good returns. Because we're all so eager for green ventures to succeed, the sector is polluted with sketchy ideas that can never overcome lousy fundamentals. And so precious resources are wasted-to the detriment of the very environment that investors aim to protect. To be fair, though, it's not like your sibling is about to purchase a sack of magic beans. Quite a few factory farms are already turning hog (and cattle) leavings into energy by capturing the methane that wafts off fetid waste lagoons. No one has yet figured out how to make a fortune off the process, which is much pricier than simply burning coal; most methane digesters power farm operations and maybe a few dozen homes. Perhaps this startup is set to revolutionize the field and make your brother a zillionaire.
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