Capital taps into talent

摘要

London's brightest and best designers have been sharpening their pencils, standing by their drawing boards, and polishing up their Apple Macs following the launch of a new competition to test their mettle. A ￡5,000 prize is at stake. All they have to do is design a sustainable water carafe for London for the London On Tap competition. And the chosen design will be mass manufactured in 2009 to grace the tables of the capital's bars, restaurants and hotels. The London On Tap campaign promotes the serving, and consumption of London's tap water in its thousands of restaurants, bars and hotels. The campaign has garnered support from celebrity chefs, environmental groups, and even the House of Lords, and thousands of restaurants and bars have already pledged their support. The heart of the campaign is the competition to design a stylish and sustainable carafe, with national design agency, and campaign supporter the Crafts Council lending its expertise to run the competition on London On Tap's behalf. The Mayor of London, Boris Johnson, is also supporting the campaign. He said: "Bottled water is environmentally damaging because it causes unnecessary waste and pollution. Tap water is a cheaper option, which will also help protect the environment. This competition to design a beautiful carafe for tap water is a great idea, and I urge talented designers to take part."