'In the next three years, VAS contribution to operators' revenue is likely to become 20%'

摘要

What made Bharti Tele-soft to re-brand itself as Comviva?rnThis is a country-wide re-branding initiative to present a unified approach to the market. As Bharti Telesoft grew very fast to achieve a reputed stature in the market, and it extended its reach to more than hundred customers across eighty countries, we realised the need for a powerful, unique brand that reflects our ambitions and identity.rnWhat is your take on licensing the VAS providers?rnVAS is not an organized sector and is open for entry of new players. I believe licensing will lead to a situation where the players will be stifling to innovate. They will have to reach a benchmark standard. Licensing or no licensing-the success of a VAS provider lies in producing 'consumer-centric' content, which is new, and identifies with consumer's religion and geography.