Dream Girls: Women in Advertising

摘要

From the 1890s to the 1990s, women have played the starring role in Ameri-ca's drama of consumption. Since before the turn of the century, "Mrs. Consumer" has made 85% of household purchases. In addition to this powerful economic role, women have functioned as cultural icons, in art and politics as well as advertising, embodying concepts from peace to home to glamour. Meanwhile, during the 20th century, women as a group have shifted their role from isolated domestics to major business, political, and social players. Advertising unintentionally has served as a recorder of the century's cultural revolution in the external and internal lives of women. The 1890s through the 1910s. In the post-Industrial Revolution era, abundance was not a product of the hands, but of the purse. Upper-class women were beneficiaries of male-directed mass production and decorators of the domestic haven.