Positioned For the 21st Century

摘要

Rob Burgess has come a long way since he sold process-control computers in the 1980s for Digital Equipment Corp. (DEC, now part of Compaq) up in Canada's northern mines. But if there's one business philosophy he has applied throughout his career, it's helping companies focus on what they do best. Once companies accomplish that, they never look back. "Focus is a good thing," Burgess says simply. As CEO of Macromedia, a developer of Web-publishing tools, he has a successful record to support his strategy. Not only does Macromedia have more than 1 million customers worldwide, but its products, such as Dreamweaver and Flash, have tremendous market penetration. According to PC Data, Dreamweaver had 70 percent unit share in the professional HTML editors' market in August 2000. In September, NPD Online Research reported that Flash content is viewable by 96 percent of U.S. Internet users. In addition, the company has been profitable for 10 straight quarters. For its fiscal year ending in March 2000, the company's revenues grew 72 percent to $264 million.