The rights to major sports command ever higher prices. Broadcasters and media companies who win these rights have to innovate to create new revenue opportunities to pay for them. There are two opportunities. First, the traditional, linear broadcast service has to be ever more engaging. That means more highlights, more replays - more insight in general, keeping the sports fan watching. The second route is by providing clips and packages tailored for other platforms. These can be to serve those who cannot sit down and watch the whole game but still want to keep up to date with the action.
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