So you want to be an aggregator

摘要

Things are a bit different when you're the one bringing together content and offering it to others. Suddenly, you're the one that has to deal with disparate data feeds, and you can't simply embed a URL in your HTML Content management systems can help you normalize content, push it to customers and recombine it to create new revenue streams. Customized content is a core product for Philadelphia-based ICG Commerce (ICGC), a procurement service provider that aggregates content from more than 85 suppliers. ICGC's RealExchange service, which was launched two years ago at www.icgcommerce.com, provides personalized catalogs to approximately 15,000 users at 155 customer companies.