In our last issue, we reported the good news that Godfrey Philips, Indian subsidiary of Philip Morris, had decided to abandon the bravery awards scheme it had used so successfully for many years to promote its Red & White cigarette brand (see Tobacco Control 2005;14:297). However, it has already become apparent that the company sees far too much benefit from the scheme to give it up altogether.
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机译:在上一期杂志中,我们报道了一个好消息,菲利普·莫里斯印度分公司戈弗雷·菲利普斯决定放弃其多年来成功使用的英勇奖杯计划来推广其红白香烟品牌(参见Tobacco Control 2005; 14:297)。但是,已经很明显的是,该公司认为该计划带来了太多好处,因此完全放弃了。
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