There are more than 878,000 restaurants in the U.S. For a food supplier, that staggering number cooks up a challenge for cultivating one-to-one relationships with individual food venues. That demand will only increase, with the National Restaurant Association forecasting a 4.4-percent growth in sales over last year. Jubilations Cheesecake has found a way to break through the noise of suppliers and connect directly with chefs—an unusual feat in restaurant/supplier relationships. The Columbus, Miss.-based merchant of more than 70 varieties of cheesecakes has been selling to restaurants and to consumers through mail order since 1983. But it has faced a dilemma that all other food suppliers face—the company has no direct communications channel to the end customers.
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