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Inside the Mind of the Conscientious Customer

机译:尽责的客户内心

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摘要

When it comes to social and environmental causes, Boise Paper hasn't been as high-profile as some other $1 billion-plus companies. It doesn't have a Warren Buffett to give away $47 billion. It hasn't put out a social responsibility report like Starbucks. But look at what it has done. Boise has been a founding member of one of the first corporate envi- ronmental associations, called the Sustainable Forestry Initiative, which has planned sustainable forest reserves and planted more than 6 trillion trees since it formed in 1995. In December 2005 it donated enough plywood to build 100 houses for displaced tsunami victims in Indonesia. Closer to home it has contributed millions in supplies and labor to the Hurricane Katrina relief effort. It is also one of the most active supporters of the Kids in Need foundation, which provides grants and supplies to support K-12 educational excellence initiatives. Kids in Need is part of the School & Home Office Products Association.
机译:在社会和环境方面,博伊西纸业没有像其他一些十亿美元以上的公司那样引人注目。它没有沃伦·巴菲特捐出470亿美元。它没有像星巴克那样发布社会责任报告。但是看看它做了什么。博伊西(Boise)是最早的企业环保协会之一的发起成员,该协会称为可持续林业倡议(Sustainable Forestry Initiative),自1995年成立以来,该协会已规划了可持续森林保护区并种植了超过6万亿棵树。2005年12月,它捐赠了足够的胶合板用于在印度尼西亚为流离失所的海啸灾民建造100所房屋。在离家更近的地方,它为卡特里娜飓风的救援工作贡献了数百万的物资和劳动力。它也是“有需要的孩子”基金会的最积极的支持者之一,该基金会提供赠款和物资以支持K-12教育卓越计划。有需要的孩子是学校和家庭办公室产品协会的成员。

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  • 来源
    《1 to 1 magazine》 |2006年第6期|p.23-25|共3页
  • 作者

    John Gaffney;

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  • 正文语种 eng
  • 中图分类 f;
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