For many years, the oilheat industry has struggled to maintain market share in the face of significant challenges. Not surprisingly, differences of opinion have risen regarding how those in the industry should focus our efforts to fight for our future. Now, for the first time in years, we have substantial, quantifiable data to illuminate a pathway forward. This spring, six oilheat associations, with funding from the National Oilheat Research Alliance (NORA), joined together to conduct the most comprehensive oilheat consumer study in almost 15 years: The Oilheat Consumer Perceptions and Attitudes Research Study.
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