Loyalty Efforts Hit the Mass Market

摘要

Forget taste tests. Get over the highly paid celebrity endorsements. Forget the Super Bowl. It's all over. The real excitement in consumer packaged goods (CPG) marketing is in relationship marketing.rnWait! Don't reach for the page corner thinking this is one of those back-to-basics opinion pieces. Take a leap of faith with me here. Relationship marketing is the most exciting thing to happen in CPG marketing since soap operas and coupons.