MAKING SPACE FOR CHRISTMAS

摘要

UK retailers were sent reeling last November when British shoppers spent online an estimated £81 Om in one day, due to a new retail phenomenon imported from the US dubbed Black Friday. According to the UKis industry association for online retail, IMRG, who compiled the figures, the surprise amount spent on Black Friday eclipsed the £650m spent by consumers on Cyber Monday. The Black Friday spending frenzy on 28th November last year was said by online shopping tracker Postcode Anywhere to have resulted in 404,835 orders being placed in a single day. Big retail events are occurring now much earlier in the run-up to Christmas and such unexpected peaks in demand are causing immense strains on supply chains - giving logistics planners major headaches when looking ahead to the predicted high pressure sales of autumn 2015.