Ever thought about why it is so difficult to find clear, crisp, understandable news about any topic in today's media? Why are civilians killed in war zones around the world not called "casualties" or "civilian deaths" but rather "collateral damage" a phrase that evokes perhaps a decaying, empty old building, rather than innocent victims? The answer is the PR Industry. While there is definitely a need for public relations in a media-obsessed world such as ours, some of the practices indulged in by a few powerful PR agencies that make up for in viciousness what they lack in moral rectitude, are capable of causing widespread death and destruction, bringing pain and misery to many while lining the pockets of their clients (and themselves) with gold. Environmentally damaging practices are disguised as projects that will bring greater economic growth and prosperity to the middle class, toxic waste dumped into rivers are re-branded "bio solids"and are praised for the nutritional value they supposedly add to the soil, and a potentially catastrophic explosion at a nuclear power plant is referred to by PR agents as a "spontaneous energetic disassembly'.'Stauber and Rampton's shocking expose on
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