Onion ring snack attracts Facebook following

摘要

The power of social media has once again been demonstrated, this time by Zweifel Pomy Chips' decision to bring its classic Zwiebel-Ringli snacks back onto the market. The Swiss snack maker withdrew the product in 1995 as part of a reappraisal of the range. But fans of the snack refused to take the decision lying down and set up two Facebook groups campaigning for the relaunch of the snack. Zweifel Pomy Chips finally succumbed to pressure from the 12,000 members of the groups and agreed to resurrect the cult snack.