Behavioural Conflict: Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict

摘要

A change is long overdue - certainly in the world of military strategic communications. It has become axiomatic that information-rich message clusters be launched over horizons at (hostile) populations, both seen and unseen, in the hope of finding sympathetic targets and achieving behavioural change. Well, according to Andrew Mackay, Steve Tatham and their fellow contributors, it can no longer be a question of //but when we abandon this fallacy, and transform our own behaviour. What is called for, they plead, is a Copernican shift of perspective.