Royal Mail offers savings for greener junk mail

摘要

Royal Mail has launched a reduced-rate service for direct mail that meets recycling and list verification criteria. It aims to help 'green' the sector.rnFirms sending advertising through the post can now save up to 4.7% on postage if they meet certain environmental criteria.rnRoyal Mail's new "sustainable mail" service is designed to help the direct marketing sector meet its environmental targets. While offering no direct incentive to reduce 'junk' mail, it hopes the scheme will improve database management.