Lance Taylor on why architects should avoid undercutting

摘要

If you choose to undercut another firm, be aware of the damage you are doing to your brand and the industry. If you do one job for a low fee, they will ask you to do it again.rnIn a recovery, most people go bankrupt because of cash flow, so it's more important to get paid than to win a job. The fee earner should ask for the money - it's amazing how often that conversation doesn't occur.