Future brands eye a wider horizon

摘要

Kishore Biyani-Owned Future Group plans to take three of its top-selling private label brands - DJ&C, Bare and Dreamline-beyond the group's retail stores to kiranas and neighbourhood outlets. It also plans to set up exclusive stores for these brands. Also on cards are plans to distribute its FMCG private label portfolio through the general trade.rnThe latest strategy shift follows the success the Future Group saw after it sold its male apparel brand John Miller through multi-brand outlets from last year. The group plans to team up with companies who will be licensees of the brand for distribution in general trade. The Future Group plans to complete the entire nationwide rollout in the next 12-18 months.