SOAP OPERA: EYE ON FUTURE,HUL LAUNCHES LAUNDRY BRAND AFTER 30 YEARS

摘要

Hindustan Unilever is launching a new laundry brand after three decades that appears to be aimed at the country's biggest retailer Future Group.The latter recently cut HUL's shelf space by nearly a third in the segment to make space for Future's own line of detergent liquid and powder products.The new liquid detergent product from parent Unilever's portfolio,Love Home and Planet,will be HUL's fifth fabric wash brand,and is expected to be launched next month,said two officials aware of the development.The move is reminiscent of HUL's introduction of Wheel detergent in 1988 to take on Nirma,which had dislodged Surf as washing powder of choice in middleclass and lower-middleclass Indian homes.HUL's other detergent brands are Rin,Surf Excel and Sunlight and the company accounts for a third of India's Rs 24,000 crore laundry market.