Can you sell fashion in a suburb of Duesseldorf? Yes, you can, very well in fact. Retailer Patricia Reiter in Benrath is the proof, with a warm and very personal relationship with her customers as contact person for fashion.rnMs. Reiter have you been to Berlin?rnNo, Duesseldorf is absolutely enough for me. The labels we have are present in the showrooms in the scope of the Duesseldorf fair. Many colleagues go to both locations, voting Berlin a vital inspiration and information mine...rnI try to avoid too much inspiration and the lure of trying out new brands - also for our regular customers wanting to rely on what they get here. I refuse to risk more labels or too often supplier changes quickly running into excessive demand and overstimulation for them.
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