Conscious Consumer' trusts in biodegradable and sustainable textiles and brands - LENZING survey

摘要

The conscious consumer is one who seeks 3 key parameters when it comes to selecting home and fashion textiles - 1) sustainable clothing that comes from sustainable raw materials; 2) humane and eco-responsible processes used in manufacturing textiles; 3) transparent display of raw materials used on finished textiles. Lenzing Group's survey conducted early this year on 'Sustainable Raw Materials in Fashion and Home Textiles' shines light on the perceptions of the conscious consumer who is aware of responsible buying and who in turn believes in responsible textile makers too.