“Cut me and I bleed ambition.” Do your colleagues talk like that? Neither do mine. But thatis the way contestants talk on the BBC reality TV show credited with reviving Britain’sentrepreneurial spirit. It may even be true that the show had that impact. Watching a 19-year-old ‘brand ambassador’ declare “Millions isn’t enough for me, I need billions for thelifestyle I want” could convince anybody that this business malarkey can’t be as tough asit’s cracked up to be.
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