Major brands turn on over-the-top VOD for the TV

摘要

Amazon, Apple, Microsoft and Sony have committed to provide video-on-de-mand (VOD) services for the TV that promise to work over any US operator's broadband connections (see fig.). Operators have played down the threat posed to their VOD revenues by such "over-the-top" services by arguing that TV viewers will not accept the low quality of service that the best-effort Internet offers. The major firms' backing suggests that faster broadband speeds, better compression and changes in viewer behaviour may have rendered this argument irrelevant.