India's newest mobile operator Reliance Jio Infocomm's aggressive strategy of offering completely free services to rapidly attract customers quickly ensured the operator developed a contentious relationship with the established incumbents. This tension came to a head in April when Jio called on the market's telecoms regulator to penalize incumbent operators Bharti Airtel, Vodafone India and Idea Cellular for allegedly violating regulations covering mobile plans in an attempt to prevent more customers from porting to the new operator.
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