Identifying and ranking appropriate strategies for effective technology transfer in the automotive industry: Evidence from Iran

摘要

The purpose of the present study is developing technology transfer (TT) strategies in the automotive industry by integrating SWOT and AHP models. The statistical population of this research includes experts in technology transfer within the automobile industry, development and renovation organizations, and presidential office of technology. A total of 70 individuals were selected to participate. An open-ended questionnaire was designed for this study to determine the strengths, weaknesses, opportunities and threats (SWOT) in technology transfer in the automobile industry. After analyzing information using the SWOT approach, 6 appropriate strategies were formulated. These strategies were ranked by AHP (analytic hierarchy process) method from first to third. They showed that extending interaction with knowledge-based companies, education and research centers, weighing (0/308), and paying attention to the training of human resources suitable to the required technologies weighing (0/254) and paying attention to environmental issues and sustainable development weighing (0/163).