Starting Up, Post-Bubble

摘要

The two engineers who created price-comparison site mySimon were among the lucky entrepreneurs who struck it rich before the crash. Now they think they can beat Google and others in online product information and shopping. But the rules for building a startup have changed. Too much information. In conversation, it means roughly "Stop! I didn't want to know that." But it's also a cry heard more and more often from search-engine users who type in a generic query like digital cameras and get back an Everest of results (21 million at Google, 21.5 million at MSN Search, and 38.1 million at Yahoo, to be precise). For shoppers in pursuit of product reviews or retail listings, general-purpose search engines just aren't the right tools.