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The Rules of Innovation

机译:创新规则

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摘要

Any sufficiently radical invention seems ri-diculous to most people when they first encounter it. This is a rule of technological innovation. In 1998, I ate lunch with an entrepreneur at a vegetarian restaurant in San Francisco. The entrepreneur, an ascetic and ayogi with startling blue eyes, spooned a lone bowl of bean soup and told me, "Software is a living tree." He said he had invented a new kind of software called PowWow that "would allow people to run in tribes on the Internet." He boasted that Tribal Voice, his new venture, would be the physical manifestation of what Indian shamans call "the golden thread." I was nonplussed.
机译:对大多数人来说,任何足够激进的发明似乎都是荒谬的。这是技术创新的规则。 1998年,我在旧金山的一家素食餐厅与一位企业家共进午餐。这位企业家,是一个禁欲主义者和拥有令人震惊的蓝眼睛的瑜伽士,他掏出一碗豆汤,对我说:“软件是一棵活的树。”他说,他已经发明了一种名为PowWow的新型软件,该软件“将允许人们在Internet上以部落形式运行”。他吹嘘自己的新事业“部落之声”将成为印度萨满巫师称之为“金线”的物质表现。我不高兴。

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