Consumer Product Driven Industrial Design

摘要

IDEO is a major force in the world of design. The 400-person design firm is enormous by design industry standards, though relatively small by most corporate measures. However, IDEO' s impact on the corporate world is far greater than the sum of its $75 million in sales. It has designed hundreds of products and won more design awards over the past decade than any other firm. Best known for designing user friendly ccmputers, and other high-tech products, it has also designed items such as the first no-squeeze, stand-up toothpaste tube. It has a client list that spans the globe, with more than half of the firm's revenue coming from European and Asian clients or work done overseas by U.S. corporations.