The Strategy of Sponsorship

Dombrowski Peter; Reich Simon

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The Strategy of Sponsorship

机译：赞助策略

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摘要

Sponsorship strategies bolster and subsidise allies who share America's interests and are motivated to implement them.

机译：赞助战略可以支持和补贴那些拥有美国利益并有动力执行这些利益的盟友。

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来源
《Survival 》 |2015年第5期| 121-148| 共28页
作者
Dombrowski Peter; Reich Simon;
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作者单位

US Naval War Coll, Strateg Res Dept, Newport, RI 02841 USA;

Rutgers State Univ, Div Global Affairs, Newark, DE USA|Rutgers State Univ, Dept Polit Sci, Newark, DE USA;

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正文语种 eng
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3. Sponsorship: A Proven Strategy for Promoting Career Advancement and Diversity in Radiology [J] . Perry Rachel E., Parikh Jay R. Journal of the American College of Radiology: JACR . 2019 ,第8期

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4. Cooperative Strategies in Major Sports Event Sponsorship from a Rights-Holders Perspective [C] . Ragnar Lund, Stephen A. Greyser Summer AMA Conference . 2018

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5. Bands & Brands: Sponsorship Strategies at Festivals. [D] . Volborth, Miranda. 2011

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6. An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing Sponsorship Satisfaction Brand Equity and Purchase Intention [O] . Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su 2021

机译：体育赞助的实证探索：体验营销的激活赞助满足品牌股权和购买意向
7. Communication effects in sponsorships : an assessment of how different communication strategies can enhance incongruent sponsorships [O] . Skard Siv 2010

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The Strategy of Sponsorship

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